Shorty Awards Highlights

Watch the highlights of the 5th Annual Shorty Awards on our YouTube channel or see the entire ceremony at LiveStream.

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The case
for Research In Motion

The Shorty Interview
with Research In Motion

What's your best tweet?
Our most popular tweet: Use your #BlackBerry as a Flashlight. Open the Video Camera application and press "Space"
What are six things you could never do without?
Internet, BlackBerry, Laptop, Twitter account, Happiness & Cheeseburgers.
How do you use Twitter in your professional life?
@BlackBerryHelp is our professional life, and we love it! #bestjobever
What's your favorite Twitter app?
Twitter for BlackBerry
Twitter or Facebook?
Do we have to choose? BlackBerryHelp is on both!
What was the funniest trend you've seen?
What feature should Twitter add?
We love Twitter just the way it is, but we’re looking forward to seeing how it continues to develop!
Who do you wish had a Twitter feed but doesn't?
What are some words or phrases you refuse to shorten for brevity?
BlackBerry, it’s our brand and deserves the extra characters!
Is there someone you want to follow you who doesn't already? If so, who?
@JustinBieber! Everything he tweets turns to gold AND he tweets from a BlackBerry app :)
Have you ever unfollowed someone? Who and why?
Why should we vote for you?
We provide great customer support and tips & tricks to our friends on #teamblackberry.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Justin Bieber fans. Fans all think we have his PIN since the BlackBerry office is near Bieber’s hometown.
Hashtag you created that you wish everyone used?
We can't take credit for creating it, but we definitely wish that everyone would use the #teamblackberry hashtag!
How do you make your tweets unique?
We sign each tweet so you always know exactly who on the @BlackBerryHelp team your message is from. You can also see our pics on the background.
What inspires you to tweet?
We love to help BlackBerry users get more out of their smartphones.
Ever get called out for tweeting too much?
140 characters of advice for a new user?
Have fun and stay safe. Remember don’t disclose too much information publicly (such as BlackBerry PIN or email address).
How long can you go without a tweet?
We can’t go long! We tweet all the time Mon-Fri 9-9 and Saturday 9-6.
What question are we not asking here that we should?
"Do you have a mascot?" @BlackBerryHelp does! His name is Chico – check him out on our Twitter page.
How do you imagine Twitter changing?
Who would have thought that we would be answering customer service questions online in 140 characters or less?! We see Twitter continuing to be a great platform that will help us interact with BlackBerry users around the world.
Who do you admire most for his or her use of Twitter?
We look to our counterparts in support at @dellcares, @comcastcares, @xboxsupport.
Who is the funniest person on Twitter that you follow?
We love @Tahj_Mowry because his fans are so funny. They created a Twitter handle just for his BlackBerry device because he’s that obsessed.
What is one of the biggest misconceptions of Twitter?
That Twitter is just a chat room where people talk about what they had for breakfast.
Why should people follow you?
We provide world class customer service in 140 characters or less! 
Can you name some one-of-a-kind Twitter accounts that you follow?
Everyone we follow is one-of-a-kind!
How do you decide what to tweet?
We look to our community to understand what they are looking for from @BlackBerryHelp
Why'd you start tweeting?
BlackBerry users were looking for help on Twitter. We wanted to be able to respond!
Has Twitter changed your life? If yes, how?
Yes, Twitter has absolutely changed our lives (and the lives of our loyal followers). Twitter has changed the way we approach customer service. We are able to help more BlackBerry users than ever before.
What do you wish people would do more of on Twitter?
Follow us of course.
What are some big Twitter faux pas?
Spam DMs and @replies
What will the world be like 10 years from now?
We will all have personal spaceships, obviously.

The full Shorty Interview with Research In Motion →

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