entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Vancouver Whitecaps FC capture David Edgar and Marcel de Jong

Entered in Real Time Response

About this entry

Taking advantage of our club's unique situation of having just announced two new players, our club's ultimate objective was to inject ourselves into the conversation of the PokemonGo phenomenon in a timely and relevant manner.

Why does this entry deserve to win?

Recreating the PokemonGo gaming experience, we added David Edgar and Marcel de Jong to our roster the same way a user would capture and add Pokemon to their Pokedex. This work was unique as the final product had an international reach, was made completely with in-house resources, the quality of the animation was a perfect replication of the in-game experience and it was executed in a timely manner to take advantage of the media trend.

Results

This video gained international media attention included in 72 unique publications in 25 countries. Some top publications included: MSN UK, Bleacher Report, London Evening Standard, Goal.com, Fox Sports, Fox News, Yahoo Sport and others. On top of this, it was by far the most engaged social piece of the year on our channels with +13,076 followers, 726,109 impressions, and 81,171 social engagements.

Produced by

Vancouver Whitecaps FC

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.