entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

VR Family Reunion

Entered in Medium-Length Video

About this entry

Cricket Wireless and Alcatel partnered to provide unsuspecting customers who visited a Cricket Store a demonstration of a lifetime. The customers were demoing the Alcatel Idol 4 with VR experience and were shocked to have far-away loved ones appear in the 360 video footage. That amazement was only surpassed by their surprise when they removed their VR headsets and, moments later, the same family members stepped through the doors of the Cricket store and embraced them. Cricket launched this video to drive awareness, consideration and advocacy of the brand.

Why does this entry deserve to win?

In order to highlight the Alcatel Idol 4 with VR Experience and tap into a focus on family in social content thematics during the holiday season, Cricket provided families with a surprise of a lifetime. The combination of family themes and technology, wrapped around an emotionally engaging core concept, made the video an impactful piece of content for the audience.

Cricket promoted the hero video and behind-the-scenes content across YouTube, Facebook and Twitter. The campaign was also shared across Alcatel's social channels and amplified with paid support. Cricket also leveraged traditional PR and media outreach to amplify the video among media outlets.

Results

The VR Family Reunion video generated over 11 million cross-channel views, over 50 million impressions and over 120 thousand engagements across social channels. The video outperformed the 2016 AdAge Telecom Viral Video leaderboard average.

According to a YouTube brand lift study, the video drove a brand interest lift of 92.1%, which is above the 54.7% "Best in Class" benchmark for the tech/telecom industry. The video also drove a brand favorability lift of 17.2% among viewers who watched the video past 30 seconds, delivering "Best in Class" results for a video campaign in tech/telecom space.

Media

Video for VR Family Reunion

Produced by

Cricket Wireless, Alactel and Shareability

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.