CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Veep Season 5: In-Story Digital Extensions - GLOW, HBO

Finalist in Humor

About this entry

No matter if you lean red or blue, this election season was exhausting at best. Cue the Meyer Administration to provide the cutting satire, biting comedy and all-too-real political gaffes the nation needed.

Season 5 of HBO's Veep chronicled the ups and hilarious downs of President Selina Meyer's reelection campaign, Jonah Ryan's campaign for Congress, Catherine's controversial documentary and Richard Splett's daily musings. Custom digital destinations brought these plot points to life building a world for fans to explore and discover exclusive content after the credits rolled each Sunday.

Why does this entry deserve to win?

As campaign HQ for the Meyer Administration, partnership with the show GLOW social and interactive teams creatively leveraged real-world campaign fever with custom microsites and in-character social profiles, deepening in-story plot points allowing the digital audience to support the Maybe Meyer Presidential campaign, watch Jonah Ryan's campaign videos for Congress, go behind the scenes of Catherine's documentary and hear Richard's latest "Spletterings". In coordination with HBO, we formed an Easter Egg strategy, gradually releasing each site and new content tied to each plot point throughout the season to consistently surprise and delight the Veeple.

Results

The Season 5 result was a dynamic digital approach. Social tactics seamlessly driving the community to Easter Egg in-story digital extensions sparking deeper brand engagement, earning press acclaim.

Media

Produced by

GLOW , HBO

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.