entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 9th Annual Shorty Awards

Tums - Fearless Foodies

Entered in Art Direction

About this entry

TUMS' resident man-foods, Meatball and Taco, were going to be on the road all summer at Thrillist and Great American Cookout events, meeting and honoring Fearless Foodies across the country. But we wanted to ensure ALL our followers felt acknowledged and celebrated for their ballsy approach to the foods they love. So we created a poster series they could see themselves in – literally.

Why does this entry deserve to win?

TUMS fans Fear No Food. They guffaw in the face of the super spicy, the uber cheesy, and the doubly deep fried, because the real, fast relief of TUMS always has their back. And their esophagus. So we wanted to celebrate all the mealtime monsters in our follower base with a poster series in their insane honor.

Results

FACEBOOK:

•Total Reach: 3,480,633

•Total Impressions: 4,797,593

•Total Engaged Users: 166,186

•Average Engagement Rate: 5%


TWITTER:

•Total Promoted Impressions: 4,471,107

•Average View Rate: 9.3%

•Average Promoted Engagement Rate: 10%

Media

Produced by

Weber Shandwick, GSK - Tums

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018