entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Tums - Fearless Foodies

Entered in Art Direction

About this entry

TUMS' resident man-foods, Meatball and Taco, were going to be on the road all summer at Thrillist and Great American Cookout events, meeting and honoring Fearless Foodies across the country. But we wanted to ensure ALL our followers felt acknowledged and celebrated for their ballsy approach to the foods they love. So we created a poster series they could see themselves in – literally.

Why does this entry deserve to win?

TUMS fans Fear No Food. They guffaw in the face of the super spicy, the uber cheesy, and the doubly deep fried, because the real, fast relief of TUMS always has their back. And their esophagus. So we wanted to celebrate all the mealtime monsters in our follower base with a poster series in their insane honor.

Results

FACEBOOK:

•Total Reach: 3,480,633

•Total Impressions: 4,797,593

•Total Engaged Users: 166,186

•Average Engagement Rate: 5%


TWITTER:

•Total Promoted Impressions: 4,471,107

•Average View Rate: 9.3%

•Average Promoted Engagement Rate: 10%

Media

Produced by

Weber Shandwick, GSK - Tums

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.