To position Total Wireless' simple, inexpensive data plan as an invaluable Cyber Monday shopping assistant for busy moms.
Use the power of transform Cyber Monday from a shopping-chore day into a special holiday all its own.
On Cyber Monday 2016, 122 million Americans sat down, logged on and chased deals all day long. That's more than a sale — that's a national holiday.
To celebrate, Total Wireless decided to transform a holiday classic into a theatrical yarn about one woman whose struggles with mobile data have soured her on Cyber Monday and the ghostly visitors who help her rediscover the joy of shopping. Released in an act-by-act Twitter Moment, we hand-crafted a community theater-style tale about the search for good deals, good times and reliable data.
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