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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

ThinkPad Torture Test: Facebook Live

Entered in Facebook Live

Objective

The Lenovo ThinkPad X1 Yoga is the one of the most durable laptops out there. But just how durable? As an extension of our longform video featuring Rahzel, we held a live torture session on Facebook, just in time for Halloween. The purpose of this was to show the ThinkPad going through extreme torture tests in real time.

Strategy

With the help of our live audience, we put our ThinkPad X1 Yoga Laptop through several rounds of torture.In each scenario, the audience got to vote on which method of torture the ThinkPad would endure.Once the voting was in, we chose the method with the highest vote and got to work on the ThinkPad to prove its durability. We broadcasted it all on Facebook Live, with the final video staying live on the timeline for our audience to share and view as they wished.

Results

In the end, we used 3 laptops and 8 forms of torture to reach over 550 thousand Facebookers with over 22 thousand comments and shares.

Media

Video for ThinkPad Torture Test: Facebook Live

Produced by

Erwin Penland, Lenovo

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.