Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards

ThinkPad Torture Test: Facebook Live

Entered in Facebook Live

About this entry

The Lenovo ThinkPad X1 Yoga is the one of the most durable laptops out there. But just how durable? As an extension of our longform video featuring Rahzel, we held a live torture session on Facebook, just in time for Halloween. The purpose of this was to show the ThinkPad going through extreme torture tests in real time.

Why does this entry deserve to win?

With the help of our live audience, we put our ThinkPad X1 Yoga Laptop through several rounds of torture.In each scenario, the audience got to vote on which method of torture the ThinkPad would endure.Once the voting was in, we chose the method with the highest vote and got to work on the ThinkPad to prove its durability. We broadcasted it all on Facebook Live, with the final video staying live on the timeline for our audience to share and view as they wished.

Results

In the end, we used 3 laptops and 8 forms of torture to reach over 550 thousand Facebookers with over 22 thousand comments and shares.

Media

Video for ThinkPad Torture Test: Facebook Live

Produced by

Erwin Penland, Lenovo

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.