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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

WOW SnapTravelers

Entered in Snapchat

About this entry

Increase worldwide brand awareness for WOW air and keep a steady supply of fun and relevant content on the WOW air Snapchat account throughout the summer

Why does this entry deserve to win?

In April of 2016, WOW air launched the SnapTraveler program. A Social Media campaign calling on all Snapchat users to apply for the summer job of a lifetime, with nothing but a short Snapchat video. 4 applicants would eventually be chosen to travel between any of WOW air's 28 destinations all summer, all expenses paid, with one mission and one mission only: To share their experience on WOW air's Snapchat account. After the announcement, word quickly spread to every corner of the globe, introducing the brand to many parts of the world for the first time. When the application deadline passed the number of applicants was running in the tens of thousands. A few weeks later, 4 individuals got the call with only days of notice to hop on a plane to Iceland and meet the WOW air team.

Results

- 73 days of real, fun and inspiring travel content on Snapchat, showcasing the best of WOW air's destinations

- SnapTraveler content reached close to 10 million unique users through cross-promotion on WOW air's social media channels (Facebook, Twitter & Instagram)

- Total ad equivalency of organic media coverage = approx. $400,000 (With unanimously positive sentiment from major media outlets including: Washington Post, Bloomberg, Business Insider, ABC, India Times, Lonely Planet, Condé Nast , On air with Ryan Seacrest)

- The SnapTraveler program became the most shared news story about WOW air ever with a total of 1.4 million social media shares


With this campaign, WOW air managed to massively increase worldwide brand awareness like never before while at the same time creating great daily content that promoted the brand and it's destinations to a growing audience ready to be inspired


Media

Video for WOW SnapTravelers

Produced by

WOW air

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.