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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The World That You Can Build

Entered in Education

About this entry

The objective of the spot was two-fold: First, to create a feeling of pride and unity across Penn State students, alumni, and faculty. And second, to do so in a way that shifted perception from it being a sports school to a top-tier academic institution.

Talking with students and faculty, we uncovered an incredible web of interdisciplinary work responsible for their research prowess and real-world impact.

Medical teams working with botanists. Engineers with artists. A layered network of people, resources, and ideas quite literally solving world problems from the middle of Pennsylvania.

Why does this entry deserve to win?

Inspired by "The House That Jack Built" nursery rhyme, our script builds to bring these interdisciplinary layers to life. Layers upon which students can build a future they believe in.

This cinematic anthem film defies university marketing tropes and features real students and faculty in real, honest spaces.

It is unlike anything Penn State has ever made - a poetic way into an otherwise diluted refrain: you can change the world from here.

Results

The spot ran on campus in the stadium, was promoted across Penn State's social channels, and broadcast on the NFL and Big 10 Networks. It received nearly unanimous positive feedback from current students, faculty, alumni, and even prospective students surveyed by the University.

Media

Video for The World That You Can Build

Produced by

Decoded Advertising, Penn State University

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.