9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Muskaan by Himalaya

Entered in Social Good Campaign

Objective

Himalaya Lip Care in partnership with Smile Train India initiated Muskaan – an initiative to support corrective cleft lip surgery. The objective was to create a 360-degree marketing communication plan to generate awareness on cleft deformity in India.

Strategy

The campaign was an overall integration of Social channels, PR features, TV spots, Newsletters, Radio Ads and In-store magazine features, which spread awareness about Cleft Lip & Palate & made it the talk of the town!

A 360-degree content marketing integrated campaign was initiated using the social-first approach. Cleft deformity & the corrective surgery were highlighted on social, followed by the offline-online launch of video documentary of Jyothi including Radio spots and Twitter, leading to a national trend at no.1 position. Innovations like M-Canvas & Adspurse were executed while Digital PR plugged-in with E-publishers such as India Times, logical Indian and many others.

Results

The Campaign reached out to more than 9,00,000 people across all channels! With 45,000+ Likes on Facebook, 6,500+ Mentions on Twitter and a Viral coefficient of 0.6, #MuskaanByHimalaya trended at the No. 1 position in India. Thus, Himalaya changed lives by putting a smile on children's faces.

Media

Video for Muskaan by Himalaya

Produced by

WATConsult, Himalaya Drug Company

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.