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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Strain Video Games

Entered in Facebook Video

About this entry

To promote the third season of The Strain, and reach a targeted cross-over audience of gamers, FX produced a series of custom social videos that placed characters in the familiar environment of a 16 bit fighting game.

Why does this entry deserve to win?

In order to excite The Strain's rabid fanbase, the videos needed be both entertaining and authentic. FX devised a fighting game script to be shot with the show's cast and their moves were captured at a special shoot. Once shooting was completed, each video was carefully constructed to appear as if it were ripped straight from a 90s fighting game. Unique sound effects, voice lines, and even special moves were given to each character in an effort to further drive home the 90s video game feel, and enhance the distinct visual style. Once the video series was shot and finished, FX released a character video once a week until the Season 3 premiere.

Results

Fans were thrilled with the video series, and enthusiastically shared each piece with their friends. In total, the series brought in more than 500,000 video views on Facebook alone, and helped introduce a new and engaged audience to The Strain.

Media

Video for The Strain Video Games

Produced by

FX Networks

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.