entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Snow Fox

Winner in Education, Family & Parenting, Book & Catalogue Apps

Audience Honor in Book & Catalogue Apps

About this entry

Children's books—both digital and traditional—face immense competition from games, videos, and gadgets for screen time. And for children ages 4-6, this is the most important time in their entire lives to develop future skills and interests. We wanted to create a new incentive for little ones all over the world to learn how to read, improving literacy skills and confidence while also planting a deep-rooted love for books at an early age.

Why does this entry deserve to win?

Children's books—both digital and traditional—face immense competition from games, videos, and gadgets for screen time. And for children ages 4-6, this is the most important time in their entire lives to develop future skills and interests. We wanted to create a new incentive for little ones all over the world to learn how to read, improving literacy skills and confidence while also planting a deep-rooted love for books at an early age.

Results

Initially made for parents and children to enjoy together, teachers have already begun integrating the app into classrooms in North America and Europe to serve as a learning tool. Additionally, we've received positive feedback from parents of kids with disabilities who have found a newfound confidence while using the app.

-Over 43 million media impressions on the App Store alone, with zero paid media.

-Over 25,000 downloads in 43 different countries

-4.5-star rating on the App Store

-Recognized by Apple in the "New Apps We Love" section upon release

-Global media coverage from Fast Company to top mom blogs

Media

Produced by

AKQA, AKQA

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.