CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Daily Show: Third Month Mania

Finalist in Contest or Promotion

Audience Honor in Contest or Promotion

Entered in Humor

About this entry

Every March, millions of Americans participate in March Madness. In one of the most polarizing election seasons ever, 2016 was the perfect time to capitalize on America's anger issues and create a tournament of issues to decide once and for all what Americans are maddest about.

Why does this entry deserve to win?

We built a fully responsive, multi-platform web experience for Third Month Mania. www.thirdmonthmania.com served as the destination for the tournament; allowing users to set their bracket, share their predictions on social and vote on each subsequent round and matchups. Third Month Mania became a recurring on-air segment on the show with Trevor, Hasan Minhaj and Roy Wood Jr. breaking down key matchups and team spotlights. Throughout the tournament, we released exclusive content on social, thedailyshow.com and the Comedy Central App to generate buzz keep the momentum going strong.

Results

With over 3.35 million votes cast, Trump supporters were crowned the #1 issue Americans were maddest about. Third Month Mania was seamlessly integrated with the show on television and gave our viewers the power to vote and have their voice heard in a comedic, outrage-fuelled way. Third Month Mania generated over 133 million impressions on Twitter, reaching over 13 million fans on Facebook and millions of video views across thedailyshow.com, social and the CC App.

Media

Video for The Daily Show: Third Month Mania

Produced by

Comedy Central, The Daily Show

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.