Team USA fans around the world engaged with and experienced the Rio 2016 Olympic and Paralympic Games in numbers never seen before, consuming the Games on multiple social media platforms, interacting with athletes, and setting records for media consumption. Through the social platforms of the United States Olympic Committee, the Rio Games reached new heights.
Social media consumption on Team USA channels accounted for nearly one billion impressions thanks in part to more than 220 posts per day on average during the Rio 2016 Olympic Games. This resulted in a significant growth in social driven by strong content that was shared widely by Team USA fans and engagement with influencers.
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