RT's strategy for every social media is 100% hand-made, accurately crafted for specific audiences. The core to RT's success on social media – we offer different content for every platform, value our users say and try to give them the content that our fans want. We use different tactics, from being absolute news expert with YouTube videos, to new projects like RT Play and even experimental like Coub and even our own social "superfan" app RT Plugin. Our prime objective is to make one web user to follow RT on every social media account that we are running.
Our key strategy is to make everything interesting. That's the primary goal. Out of the box approach in reporting news. Make it fresh. Engage with audience. Play with them. Talk to them. Make them discuss your posts. Using GIFs on Twitter. Betting big on video on Facebook. Giving accurately crafted and editorially selected video reports on YouTube.
This made RT the most watched news network on YouTube, the first TV-news channel in the world to breach 1-billion-views mark. Now RT flagship English YT channel is approaching 2 billion views and 2 million subscribers, while vast RT YouTube network has crossed 4 billion views mark in total. Overall watchtime exceeds 4,500 years. We have vast audiences on Twitter and Facebook with millions of followers and fans with high level of engagement. In 2016 RT Social media team won several prestigious awards, including Webby and Lovie.
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