10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

RINGS - TV Store Prank

Winner in Facebook Video

Finalist in Entertainment

About this entry

The objective was to create an entertaining and highly sharable video to get people excited about the return of the scary THE RING franchise. The purpose of the video was also to generate earned media coverage for the movie domestically as well as internationally.

Why does this entry deserve to win?

To promote RINGS, the second sequel of THE RING franchise, we re-created the franchise's most iconic scene (girl crawling out of a TV) in real life. Hidden cameras recorded people's reactions as they witnessed Samara, the franchise's famous scary character, crawl out of a TV inside an electronics store.

The video was posted to the official RINGS Facebook page two week's prior to the movie's release.


With over 300 million Facebook video views, "RINGS - TV Store Prank" is the most watched Facebook video of all time. The original video has been shared over 6 million times on Facebook and has been re-uploaded hundreds of times to other users' accounts, reaching millions more across all platforms, including Youtube.

The video has received national TV news coverage, reaching over 20 million TV viewers in the US alone. It has also become a global news story, receiving media coverage across the world. (Watch linked case study for all results and highlights).


Video for RINGS - TV Store Prank

Produced by

Thinkmodo, Paramount Pictures


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


04 . 15 . 18