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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Rings 360 Experience

Finalist in 360 Video

About this entry

As Paramount Pictures prepared to release Rings, the third film in the Ring franchise, they wanted to leverage a 360 video to bring a frightening experience to fans. The video would be released to a domestic and international audience, so it needed to be easily understood with no modifications or changes required by markets around the globe.

Why does this entry deserve to win?

To start, we storyboarded a scene in which the main character, Samara, would crawl out of a TV in a creepy, dark room. Because filming had already wrapped, we didn't have access to the set, so we built the entire scene using 3D modeling. Using film footage as inspiration, we designed the entire scene digitally, adding texture, lighting and small details like the reflection in the water to make it feel life-like.

To replicate Samara, we shot footage with a contortionist on a green screen using a custom camera rig. The 360 video was featured on Facebook and YouTube, including Paramount market channels in Australia, the UK, Poland, France and Germany.

Results

YouTube: Over 500k views across channels

Facebook: Over 924k views, 8.3k shares, 9.7k reactions across Paramount pages

Media

Video for Rings 360 Experience

Produced by

Part IV, Paramount Pictures International

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.