entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Real Time with Bill Maher Convention Specials: Live from YouTube

Finalist in Live News Coverage

About this entry

We aimed to capitalize on the major news moments of the RNC and DNC conventions in July 2016 by bolstering Real Time with Bill Maher as a bastion of truth and unfiltered political discourse and comedy. The show planned to do live on-air broadcasts of special episodes immediately following 2 key nights of each convention, and we wanted to share that with as many digital native news junkies as possible. In a 24-hour news cycle, we wanted to make sure Bill Maher's original commentary reached as many engaged digital viewers as possible.

Why does this entry deserve to win?

We live streamed all four convention specials in full on the Real Time YouTube channel as they were broadcast on HBO. We heavily promoted and eventized these live coverage events on air and on social platforms in the weeks leading up to the conventions. We also worked with YouTube to ensure these events were promoted across their network. We shared highlights from the shows to the Real Time Twitter profile within minutes, leveraging Snappy TV's live clipping technology. Once the live broadcast ended, the episodes were archived on the YouTube channel and shared to Bill Maher's Facebook page for his nearly 4MM followers to enjoy for free. The convention specials served as the perfect tactic to promote Friday's main show, capping off three straight nights of coverage. The main show also aired as usual on those Friday nights, amounting to three straight nights of live coverage from the newsworthy conventions in Philadelphia (DNC) and Cleveland (RNC). The convention special episodes featured panels of Real Time favorites including Michael Moore, Gavin Newsom, Dan Savage, Salman Rushdie, Heather McGhee, Robert Reich, Joy Reid and more, who used their own social platforms to promote the live streams. Social buzz spiked in real time as fans reacted to the specials and the panellists live-tweeting. Fans were thrilled to get an extra dose of Real Time live during such critical moments in political news.

Results

All four of the convention specials were in the top 8 performing videos on the YouTube channel by watch time, video views, subscriber increase, likes, shares, and comments. Together, the 4 specials amassed over 45 million minutes of live watch time, and account for over 8% of total watch time on the channel. Fans were thrilled to join Bill and his guests as they reacted to the major news events, bringing new meaning to Real Time and introducing a digital-native audience to the show's unparalleled commentary. Social sentiment was very positive, and many fans applauded Real Time's commitment to producing truly live and comprehensive coverage of the conventions.

Media

Video for Real Time with Bill Maher Convention Specials: Live from YouTube

Produced by

HBO

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.