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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Reshma’s story

Entered in Short Form Video

About this entry

The objective of the video was to illustrate the important work of our partner, Vindhya e-Infomedia, through the story of one of their employees. Nearly 80% of Vindhya's 1,000 employees are either physically challenged, hearing impaired, or visually impaired. Vindhya e-Infomedia is a Bangalore-based company that has been providing clients with data management and customer support since 2011.

As part of this goal, we had three main objectives:

1) Tell a positive, empowering story about a person with a disability (PWD),

2) Demonstrate the impact of Vindhya e-Infomedia's practice of employing a majority-PWD staff, and

3) Reach a wide audience, specifically on Facebook and with an outlet picking up the video.

Why does this entry deserve to win?

The video tells the story of Reshma Babu, through her daily routine: from waking up, traveling to work, working, and spending the evening with family. The visuals demonstrate both the reality of her physical impairments and her ability to be independent.

We decided to time the release of the video with the International Day for Persons with Disabilities (IDPWD) in order to maximize social sharing. This timeliness would make it more likely that an outlet would pick up the video. We reached out to UpWorthy in advance with an exclusive, early cut of the video to gauge their interest. UpWorthy shared some edits and advice that helped us create the end product. They loved the story and Reshma's infectious charm, and ran the video, helping us expand our reach dramatically.

We posted the video natively on Facebook to maximize uptake by the algorithm, and we shared the Facebook video URL on other platforms such as Twitter, with IDPWD hashtags.

Everyone at Accion, including the Board of Directors, were asked to watch and share the video, and were briefed on how it advanced our strategic communications goals by exposing us to new, socially-conscious audiences.

Results

The first two objectives were editorial:

  • Tell a positive, empowering story about a person with a disability (PWD)
  • Demonstrate the impact of Vindhya e-Infomedia's practice of employing a majority-PWD staff
  • The results were achieved in the final edit of the video, thanks to feedback from UpWorthy.

    We also met our final objective of reaching a wide audience. The video was viewed over 400,000 times on Facebook, with a reach of over 1.4 million. It was picked up and shared by Upworthy, an online social justice platform, and featured on their homepage.

    "People didn't think a woman with a disability needed an education. She proved them wrong," by Erin Canty, in Upworthy, on December 9.

    Media

    Video for Reshma’s story

    Produced by

    Accion, Off Ramp Film 2 LLC

    Links

    Entry Credits

    About the Shorty Awards

    The Shorty Awards honor the best of social media.

    Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

    The 10th Annual Shorty Awards will be held in April 2018 in NYC.