entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#OneBostonDay

Finalist in Government & Politics

About this entry

On April 15th, 2013, Boston's unity was tested by the marathon bombing. And in the wake of that terrible event, the community came together and showed the resilience and strength that make Boston the great city that it is. Inspired by the organic community activism that occurred, the Mayor's Office at the City of Boston asked us to find a way to continue the momentum generated by the acts of kindness that took place. So, on April 15th, 2015, we celebrated the first annual One Boston Day. From hospitals hosting blood drives to businesses sponsoring community service projects to individual acts of kindness both big and small, the day showcased the best thing about Boston: its people.

Why does this entry deserve to win?

A year later, in 2016, we kicked it up a notch and the day took off on social, sparked by our One Boston Day video, which garnered over 171,000 views on YouTube and millions more on Facebook and Twitter. Thanks to viral support on social media from Vice President Joe Biden, Anderson Cooper, Mark Wahlberg, Arianna Huffington, Good Morning America, the Boston Red Sox and many more, #OneBostonDay went from a local event to a movement on the national stage with 361 million potential impressions and 77,000 posts mentioning the day.

The outpouring of support on social media was outstanding and helped generate excitement and participation in the actual events of the day, creating an overwhelmingly successful One Boston Day 2016.

Results

#OneBostonDay went from a local event to a movement on the national stage with 361 million potential impressions and 77,000 posts mentioning the day.

Media

Produced by

Hill Holliday , The City of Boston

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.