Shorty Social Good Awards are open for entries! ENTER BY AUGUST 2ND

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 9th Annual Shorty Awards

One Turner for Batman V. Superman

Entered in Video

About this entry

As a highly anticipated release during the spring break movie season, Warner and DC Comics wanted every possible social channel buzzing about Batman v Superman. Dozens of teasers, trailers, sneak peeks and special clips drove Warner Bros pre-release social campaign. How could Turner add new voices to the movie's social buzz? By asking some of Turner's talent to provide their own shareable takes on this epic battle – from Adult Swim's Robot Chicken, to Turner Sports analysts Shaq, Ernie, Reggie, and Kenny, to the Impractical Jokers, and the stars of Big Bang Theory on TBS. Who would win Batman v Superman's showdown? Everyone had something to say, fueling a gigantic new spike in conversations during the final pre-premiere week.

Turner's partnership with Warner Bros created an enormous, cross-divisional social video campaign across Adult Swim, truTV, TBS, and TNT.

Why does this entry deserve to win?

Batman v Superman clips and trailers had already fully saturated social media feeds. Turner Networks social feeds collectively reach and engage millions of people every week. Turner's reach added new voices to the conversation, and the participating networks are experts on producing engaging content for their fans. Each network created original content debating the question asked by generations of kids of all ages – who would win?

Each network and talent team reimagined the battle as their own – from Robot Chicken's stop motion animation, to Impractical Jokers hidden super power custom dare, and the Inside the NBA analysts breaking down the contestant's skills and moves.

Creating the content was only the start. Propelling the conversation utilized Turner's social distribution product, Launchpad, which maximizes a brand's impact across platforms by applying proprietary, actionable insights to a digital/social campaign from start to finish.

Results

Batman V Superman exploded faster than a speeding bullet, barreling past $500 Million after 5 days. During the final pre-release week, this One Turner content campaign added 29% of the week's TOTAL Batman v Superman social video views, and created more total engagement than 98% of all official Warner Bros campaign posts. Turner's Launchpad drove stunning view and engagement numbers over 7 days:

Batman v Superman had the #1 opening weekend of all DC Comics films, and ranks as the seventh highest Opening of all time.

Media

Video for One Turner for Batman V. Superman

Produced by

Turner Entertainment Networks

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.