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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

iHeartRadio's One Last Dance For 2016

Gold Distinction in Facebook Video

About this entry

2016 proved to be a tough year, especially in the music industry. As a recognized name in music, iHeartRadio wanted to find a way to honor the legends we lost in 2016 by dedicating one last dance to those lost icons. iHeartRadio aimed to create a moving in-memoriam tribute that would hopefully bring some joy to audiences of all ages, despite the somber topic.

Why does this entry deserve to win?

Unlike many other in-memoriam pieces, iHeartRadio chose to find a way to celebrate life as opposed to mourn. Set to the classic track "Wake Me Up Before You Go-Go," sung by late Wham! lead singer George Michael, iHeartRadio launched a final dance montage on New Year's Eve to bring the tragic year to a close. Through the power of nostalgia, the Facebook audience immediately engaged with over 5.5 million views in the first day alone.

Results

What began as a basic final farewell would become iHeartRadio's most viral Facebook video to date. Currently, the video has been viewed over 24.3 million times and has reached over 55.8 million user timelines. The video was featured as Ad Age's most viral Facebook video of the week with an article titled, "iHeartRadio Wins Hearts With Facebook Video Celebrating Celebrities Lost in 2016." With over 520K shares and 1.9M reactions, comments and shares, it is safe to say the touching tribute resonated with iHeartRadio's audience as it was intended to.

Media

Video for iHeartRadio's One Last Dance For 2016

Produced by

iHeartRadio

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.