10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Nordstrom Rack x Kin Community 2016 Partnership

Finalist in YouTube

Entered in YouTube Partnership

About this entry

The objectives were to increase brand awareness amongst millennial female shoppers and position Nordstrom Rack's YouTube channel as a key destination for fashion inspiration.

Why does this entry deserve to win?

Nordstrom Rack partnered with digital media and entertainment company Kin Community to form a year-long content partnership and brand ambassador program featuring 7 of YouTube's top fashion and beauty creators. Creators developed content that aligned with the brand's monthly trend forecasts and produced four series that lived on the brand's YouTube channel that offered detailed fashion and styling tips. The campaign featured content across YouTube, Facebook, Instagram, Twitter and Snapchat. In addition, Kin creators appeared in the brand's national Snapchat and print campaign.


The campaign drove over 15K new subscribers to the channel and increased channel watch time (the key metric for channel health and engagement) by over 2 million percent. The partnership helped grow the brand's YouTube channel by 1500%. The campaign drove over 150K new visitors to the Nordstrom Rack website throughout the partnership - over 70% of visitors had never shopped the site before. The campaign drove over a 35% increase in unaided brand awareness against millennial female shoppers according to a Millward Brown study.


Video for Nordstrom Rack x Kin Community 2016 Partnership

Produced by

Kin Community


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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