For NBC News' election day coverage on social platforms, we had several objectives:
Since our goal was to provide quick and short, yet highly-informative news in new formats (in a crowded space), we had to cut through the noise and devise a plan that would get news out in the fastest way possible.
To make sure we could be in as many platforms and places as possible, we coordinated real-time programming across multiple talent, locations, pages and broadcast methods, in a hyper-fast environment. We also organically drove consumption of this content with out any use of paid/boosting.
We worked across multiple states in the US to get perspectives from voting locations throughout the country and provided unique perspectives throughout the night's event.
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