10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

maurices Wish, Pin, Win Contest

Entered in Contest or Promotion

About this entry

Inspire customers to start thinking about her wishlist using the top channel for curating and engaging with lists. Incent her to engage with us in Pinterest and

Why does this entry deserve to win?

maurices Pinned gifting and wishlist items.

Entrants entered their email and pinned one of the curated items to their board to be entered. (included opt into maurices emails option)

The contest was promoted across paid social, email, Facebook Live, store ambassadors, store communication, blog posts, Pinterest and Instagram.

Winners were chosen at random over the course of 22 days for a prize of $225 gift card each.

Of the content curated, the maurices creative team used those assets to promote last minute gift inspiration to customers.


Total Unique Entries: 19,590

Desktop Entries: 7,562

Mobile Entries: 12,028

Notables: this campaign had 6x more entries than a comparable Pinterest sweepstakes that Sync Marketing ran with Crate & Barrel

Wish Pin Win Sweeps Email Opt-Ins: 13,942


Produced by


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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