Inspire customers to start thinking about her wishlist using the top channel for curating and engaging with lists. Incent her to engage with us in Pinterest and maurices.com.
maurices Pinned gifting and wishlist items.
Entrants entered their email and pinned one of the curated items to their board to be entered. (included opt into maurices emails option)
The contest was promoted across paid social, email, Facebook Live, store ambassadors, store communication, blog posts, Pinterest and Instagram.
Winners were chosen at random over the course of 22 days for a prize of $225 gift card each.
Of the content curated, the maurices creative team used those assets to promote last minute gift inspiration to customers.
Total Unique Entries: 19,590
Desktop Entries: 7,562
Mobile Entries: 12,028
Notables: this campaign had 6x more entries than a comparable Pinterest sweepstakes that Sync Marketing ran with Crate & Barrel
Wish Pin Win Sweeps Email Opt-Ins: 13,942
