CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Make Your Grand WrestleMania 32 Entrance in 360°

Entered in 360 Video

About this entry

WWE's digital channels have long been experimenting with 360° technology with numerous unique videos posted to our YouTube and Facebook channels in recent years.

With this video, our goal was to make the dream of many WWE fans a reality — experience what it's like to walk down the aisle at WrestleMania in front of more than 100,000 screaming fans without having to leave the couch.

Why does this entry deserve to win?

The key to this project was incorporating 360° technology into a WrestleMania entrance in an organic way that would not distract from the spectacle of the biggest sports-entertainment event of the year.

Luckily for WWE, the persona of WWE Superstar Tyler Breeze is that of a narcissistic male model who always carries a selfie stick to the ring with him in order to capture snaps of his own visage.

WWE's crew replaced Breeze's iPhone on the selfie stick with a 360° camera, and captured the epic scene of WrestleMania 32 as the Superstar walked out in front of more than 100,000 fans in AT&T Stadium in Arlington, Texas for the Andre the Giant Memorial Battle Royal.

Breeze may have lost the match, but hundreds of thousands of were able to virtually experience the walkout of a WWE star.

Results

"Make your grand WrestleMania 32 entrance in 360°" was uploaded to WWE's YouTube and Facebook channels two days after the events of WrestleMania 32.

It received more than 389,000 views on YouTube, and more than 353,000 views on the official Facebook page of Tyler Breeze.

Media

Video for Make Your Grand WrestleMania 32 Entrance in 360°

Produced by

WWE

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.