9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Love Island- Small Talkulator

Entered in Comedy Video

Objective

To grow ITV2's audience with the 16- 24 audience.

To give attribution back to ITV2. Make people think of ITV2 when they think of Love Island.

Raise awareness of the show and make the internet talk about it.

Bring comedy to ITV2. Establish the channel as funny and cheeky.

Strategy

As this year it was about Survival of the Fittest, we needed to arm our audience with the tools they need to survive this summer.

We created comedy infomercials with comedy items for sale that were not available to buy ANYWHERE.

We wanted to talk about Love Island by making shareable pieces of content that made people laugh. We needed to make ITV2 funny.

Results

53,000 Twitter Impressions

Contributed to:

Overall 344% increase in Love Island tweets (compared to previous year)

120% Growth in Viewers (compared to previous year)

343% Growth in 16-24 year old Viewers


Overall this gave ITV2 a comedy feel and showed we could talk about our content in a fun and cheeky way.



Produced by

ITV Creative

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.