As the youngest daughter of the Kardashian/Jenner family, Kylie has some serious(ly expensive) shoes to fill. We’ve watched Kylie transform from awkward preteen to queen of Snapchat all before our very eyes. While we continue to Keep Up with Kylie on the family’s megahit reality show, it’s her social media game that’s skyrocketed her into personal fame. She’s the most-followed person on Snapchat, showing us her day from start to end. Her company Kylie Cosmetics has seen instant success as she releases limited stock and editions of each lip kit. She’s also the new spokesperson for Puma, bringing the brand back into style after a few years kicking around on the back shelves.