Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our current core Orange is the New Black fan base.
Over the course of OITNB Season 3 and Kimmy Season 1, we saw fans and critics tweeting, commenting and replying to both shows wishing that they would do a crossover episode. We decided to surprise fans with their "dream request" by producing an extended video piece that paid tribute to both shows.
Our cross promo video was a huge hit! It generated a Twitter Moment and culminated over 2.4M engagements, 7.5M views and 41.9M impressions across social.
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