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From the 9th Annual Shorty Awards

Honest Trailers

Entered in Humor

Objectives

No one loves movies or television more than ScreenJunkies, but no movie or TV show is safe when it comes to SJ's Honest Trailers. With industry voice-over artist Jon Bailey, and the ScreenJunkies brand's biting wit, Honest Trailers srtives to entertain fans by poking fun of everyone's favorite movies and TV shows.

Strategy and Execution

Through recut film trailers, voiced by Jon Bailey, the Honest Trailer writers keep storied directors on their toes as they poke fun of their picture-perfect plots. Whether it's Marvel's Captain America or Pixar's Finding Dory, the Honest Trailers team will create a trailer that offers up a witty, much more honest look at the movie.

Results

In 2016 ScreenJunkies' Honest Trailers celebrated many successes. The series received an Emmy nomination in the short-form category, was joined by Ryan Reynolds to voice the Deadpool Honest Trailer (now at almost 18 million views), and the Suicide Squad Honest Trailer trended as #1 on YouTube.

Averaging 6.8 million views per episode and having acquired over 1.1 billion lifetime views, Honest Trailers has proven that it's an entertainment force to be reckoned with.


Media

Video for Honest Trailers

Entrant Company / Organization Name

DEFY Media

Entry Credits