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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Transformers: Combiner Wars

Finalist in Consumer Brand

Entered in Long Form Video

About this entry

How do you reach and engage a fan audience with new content and a new storyline while maintaining the nostalgia that fans expect? Transformers fans have been a part of the Franchise since the 1980's and we wanted to offer them new and exciting entertainment that would bring them back to when they first fell in love with the brand while expanding the world they fell in love with.

Why does this entry deserve to win?

Through a partnership with Machinima, Hasbro launched a new animated series geared towards the fan audience. We wanted to create content that the most avid fan would enjoy but that would also be cool for today's generation of new Transforms fans. Inspired by the 1980's animated series, Transformers: Combiner Wars, brought to life an all new story line featuring fans' favorite Transformers and all new characters, including the first-ever female combiner, Victorion, a character designed and created by fans. This was the first time that Transformers leveraged digital channels to launch its historic content and gave fans the opportunity to see the new character they developed come to life on screen.

Results

The 1st eight episodes launched in August and garnered more than 122 million global views on a wide variety of platforms, including go90 (United States), SkyQ (U.K.), AMC Iberia (Spain and Portugal), Sohu (China), and YouTube (rest of world).

Produced by

Hasbro, Inc.; Machinima

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.