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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 9th Annual Shorty Awards

GIF GAME IN NEWS TWEETS BY RT

Entered in GIFs

About this entry

To engage our Twitter audience on a new level by developing a GIF around a story to drive emotions back to the site. A GIF that is visually appealing to people while they scroll through their Twitter feeds. A GIF that attracts attention and doesn't distract it from a headline, a GIF that helps understand a headline faster and easier.

Why does this entry deserve to win?

Each article, each video gets a GIF treatment; we dive into the story and build out a board that will get pushed to the audience. RT picks out GIFs that convey an emotion – to invoke thought and to provide short information to catch the audience's attention. We create original GIFs ourselves or pick out exhisting ones that fit our Twitter the best way possible.

Results

RT's 'GIF Game' has improved our online presence during the short time we fully implemented the use. Each tweet that we put out with a GIF hits top marks gaining us no less than a 4.0% engagement rate and has helped us breath in new life into our twitter feed with growth across the board.

Media

Produced by

RT

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018