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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Game of Thrones Opening Credits 360 Video

Finalist in 360 Video

About this entry

In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. Over the past five seasons, fans have longed to see more of and participate more deeply in the world of Game of Thrones. Leading into Season 6, HBO and Facebook utilized newly launched 360-degree video technology to help fans explore the world of Westeros like never before.

Why does this entry deserve to win?

In order to expand on one of the most-watched Game of Thrones videos – the opening credits – HBO with the help of Elastic, the opening credits graphics company, rebuilt the sequence as an immersive 360 experience exclusively for Facebook. By allowing fans to have a point of view from within the world (the world is a true sphere), the video offered a participatory, first-person view of the world's main locations and landmarks. To fans' delight, the map was dynamic, detailed, and filled with easter eggs. Fans were able to fly through the video and discover insider rewards including a direwolf and a White Walker.

In the end, fans and the press called the video "stunning" and shared locations and insider knowledge (everyone tried to lookup the Titan of Braavos's skirt). The worldwide realm collaborated to predict where the upcoming season would go. The experience was truly made for – and leveraged – the 360-degree format.

Results

Media

Video for Game of Thrones Opening Credits 360 Video

Produced by

HBO

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.