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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Gabriel

Winner in South America

Finalist in Long Form Video

About this entry

Banco Bradesco was one of the sponsors for the 2016 Olympics in Rio de Janeiro, and our objective was to activate their sponsorship campaign.

Why does this entry deserve to win?

Last year, Brazil was facing many difficult crises–unemployment, corruption, removal of the president, among others. People were skeptical and pessimistic.

Given the turbulent state of things, the fact that Olympics Games were going to be held in Brazil was met with disbelief, doubt about whether everything was going to be ready in time and fear of embarrassment on the world stage.

We needed to encourage hope and bring back the Olympic spirit that was lacking.

We found the story of Gabriel, a para-athlete who overcame one of the hardest obstacles any athlete could ever face. During a 100 meter dash, Gabriel`s prosthetic leg fell to the ground. What he did was astonishing. He stood up, picked his leg up, and finished the race with it in his arms.

His spirit, determination, and strength in the face of all obstacles, made him a hero and inspired us to tell his story in a short video.

His story became a source of inspiration for Brazilians everywhere and was one of the most shared videos during the Olympics Games.

Results

Gabriel became the most watched advertising video on YouTube in Brazil, with over 36 million views, and also received 8.7 million views on Facebook.

Media

Video for Gabriel

Produced by

R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.