9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

'Clash of the Corps' Facebook Live Series Premiere

Entered in Facebook Live

Objective

We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Clash of the Corps series before anyone else, in order to drive tune-in and create excitement around the series. We created a live viewing event on Dwayne Johnson's Facebook page for his 57 million followers one day before the official television premiere.

Strategy

Clash of the Corps is a Fuse original docu-series documenting the lives of drum corps members on the road to the Drum Corps International Championship. We premiered the first episode of Clash of the Corps through a Facebook Live stream on Dwayne Johnson's official Facebook page (facebook.com/DwayneJohnson). The live viewing event also included an exclusive video introduction from Dwayne Johnson himself, announcing the new series to his fans.

We drove traffic to the premiere through our other social channels, Dwayne Johnson's social channels, press coverage, and through articles on fuse.tv. We also filmed a video of Dwayne Johnson making music with some of the drum corps members in Hawaii, released before the Facebook Live premiere to drive viewers.

This was the first series to be premiered in full on Facebook Live, and it reached more than 7 million people, with coverage on Deadline and Broadcasting & Cable magazine.

Results

More than 835,000 people watched the exclusive premiere on Dwayne Johnson's Facebook page, with the post reaching more than 7 million people. The live stream was shared over 5,500 times with 55,000 likes/ reactions and 7,000 comments. Clash of the Corps became Fuse's most-DVR'ed show ever.

Produced by

Fuse Media

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.