9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Fullscreen

Finalist in Entertainment Apps

Objective

Fullscreen is candid and we aren't afraid to talk about anything. We are fearless in our approach and unapologetic with our creative. Launched internationally in April 2016, Fullscreen is a commercial-free subscription service that speaks directly to the Internet generation. A division of Fullscreen Media, the service features a dynamic slate of programming that includes scripted and unscripted original shows, TV and films licensed from studio partners, as well as exclusive content from today's top creators and personalities. The service is home to exclusive originals "The Deleted," "Magic Funhouse," "Electra Woman & Dyna Girl," "Jack & Dean of All Trades," "Keeping Score," as well as breakthrough talk formats like "Shane & Friends," "and "Not Too Deep with Grace Helbig" and "Zall Good with Alexis G. Zall." Fullscreen is available globally on www.fullscreen.com and via iPhone, iPad, Apple TV, Android Phones and Tablets, Chromecast and Amazon Channels.

Strategy

With the goal of defining a new digital first video service targeted directly at today's "connected" generation, Fullscreen has created an entertainment experience that combines innovations across product and content that equates to a new category of engaging entertainment. We have developed a rich verticalized content feed and mood based search to help discover and explore our influencer driven originals and millennial focused licensed library of content. Whether you have time to "binge" or "Snack" on content, you will have a premium content experience and our GIF creator tool allows you to capture your favorite moments, personalize and share with your friends.

Entertaining our audience in fun and innovative ways is the cornerstone of Fullscreen's success and we have created polarizing, unapologetic and unfiltered programming that keeps our SVOD (streaming video on demand) service fresh and exciting. Fullscreen programming is of the now, courageous, imperfect and sparks conversation. Fullscreen develops talent and allows them creative exploration to embrace individuality, imperfect characters, ideas and new formats. We fearlessly activate fandoms by igniting conversations around polarizing topics and creators that celebrate their bold voices. Not afraid to take risks both in front of and behind the camera, Fullscreen aims for stories, concepts and characters that engage the audience/[alternate language: fandom] long before the final product is presented or even finished with conversation often beginning off platform and leading them back to the app where our content comes to life.

Results

Fullscreen was selected as one of Apple Editors Choice 2016 Top 10 apps for Apple TV and iPad.

Media

Produced by

Fullscreen Media, Fullscreen

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.