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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Fresh Battle

Winner in Comedy Video

Objective

In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to establish that they had the freshest kicks with the "Shoes So Fresh" campaign. They needed to draw attention to their newly redesigned store experience as well.

Strategy

This online video, set in a Finish Line store, cements the position that Finish Line has the freshest kicks by humorously depicting two groups of sneakerheads engaged in a mock rap battle about who has the freshest sneakers.

The video features celebrity cameos from KickGenius, acclaimed sneaker bloggers, famous rapper 2 Chainz and his dog.

Media

Video for Fresh Battle

Produced by

INNOCEAN USA, Finish Line

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.