Victory Day Parade on Red Square is the world's largest WW2 celebration show-downs. It is also one of the most important national events in Russia which honors surviving veterans and commemorates millions of those who died liberating the world from fascism. Tens of millions celebrate it globally. Millions tune in to watch the 9 May Parade on air and online.
For the 71st anniversary of global victory against Nazism we at RT decided to give audiences around the world a unique chance to experience World War II Victory celebrations via mobile live streams on Facebook, Periscope, Youtube and even YouTube 360 from virtually every angle possible.
#DigitalVDay is a concept that united RT's Victory Day exclusive digital content into a non-stop 5 day online coverage, which was also supported and cross-promoted live on air. We aimed to make the news experience as immersive as possible, giving our viewers to live through the event with an effect of maximum presence. We were the first among the major news outlets to broadcast live on YouTube in 360 HD format. Online viewers were able to watch the parade rehearsal on the Red Square in unique panoramic live video. This live broadcast was one of the first outdoor immersive LIVE streams in High-Definition quality in history.
RT teams have been dispatched almost at every VDay-related event. Reporters were broadcasting LIVE on Periscope and Facebook not only from Moscow but also from US, UK, France.
The results paid off: #DigitalVDay attracted over 3 million video views across RT's YouTube channels (1,5m+ on 360 content only), thousands of shares, LIVE views on Facebook, attracted thousands of comments and interactions on Periscope, the hashtag itself made a 5-million reach on Twitter.
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