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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Daredevil Season 2 Social Campaign

Entered in Art Direction

About this entry

One question loomed at the center of Season 2 of Marvel's Daredevil: "When does right become wrong?" Our social campaign used compelling creative and social storytelling to examine this question and shine a light on three fractured heroes at the center of the show.

Why does this entry deserve to win?

View Case Study

After a flawless first season, fans couldn't wait to see where Marvel's Daredevil would go next. To set things up, we used the citywide holy war of Season 2 as a creative starting point for a date announcement video inspired by Michelangelo's Sistine Chapel. As the premiere approached, we pushed out teaser videos that gave fans a closer look at Daredevil, the Punisher, and Elektra, as well as the ancient threat descending on Hell's Kitchen. These social moments lit up the web and set anticipation for Season 2 at a fever pitch.

Bullet-strewn alleyways. Desolate rooftops. Blazing red neon. There's no place like Hell's Kitchen. We took fans into the dark shadows of the city with GIFs, motion graphic pieces, and striking static images. Custom-made neon signs lit up the seedy underbelly of the city with foreboding messages, and a rooftop series pitted Daredevil against the Punisher high above the city streets. We held several green-screen photo shoots in our studio to create assets that felt vibrant and organic, including a custom Daredevil mask that dripped with blood before turning into the Punisher's iconic skull logo.

Season 2 is nothing short of a multilayered masterpiece, and fans all over the web were talking about its rich themes and many Easter eggs. We joined the conversation by producing a series of videos that juxtaposed actor interviews with show footage to analyze the themes of justice, violence, and isolation that drove this season. Additional videos presented the season's main question — "When does right become wrong?" — with moments that showed no one in Hell's Kitchen is without blood on their hands — not even Daredevil.

Results

140m
TOTAL IMPRESSIONS

23m
TOTAL MEDIA VIEWS

8.3m
TOTAL ENGAGEMENTS

Produced by

Ignition, Netflix

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.