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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

ClassPass iOS Social Features

Finalist in Health & Fitness, Health, Fitness & Medical Apps

Objective

Launch enhanced social features on iOS, establishing ClassPass as one of the most compelling communities for fitness lovers by making it easier to connect and workout with friends directly through the ClassPass app.


Strategy

Our community was craving ways to experience ClassPass together, so we focused on new enhancements on our iOS app that make it easier to find, connect and work out with friends.

The ClassPass social experience now includes the ability to:

Beyond the utility and convenience of these updates, we know how powerful encouragement and recommendations from a friend can be; this new social layer will further increase motivation and discovery, which have always been in the DNA of ClassPass and the product's ability to inspire action in our members.

Media

Video for ClassPass iOS Social Features

Produced by

ClassPass

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.