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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

CBS Daytime Daymoji App

Finalist in Entertainment Apps

Audience Honor in Entertainment Apps

Objective

As part of CBS Daytime's "#1 for 30 years" anniversary, celebrating being the number one network in Daytime programming for 30 consecutive years, we launched a fun, playful emoji app called Daymoji. CBS Daytime Daymoji allows users to send exclusive stickers and animations from their favorite shows , "Let's Make a Deal," "The Price is Right," "The Young and the Restless," "The Bold and the Beautiful" and "The Talk" right from the app or using their keyboard.


Strategy

Daymoji is available at Google Play and Apple app stores and is shared across all CBS Daytime social channels including show pages for "Let's Make A Deal", "The Price is Right", "The Young and The Restless", "The Bold and The Beautiful", "The Talk" and CBS Daytime branded pages. The apps content is also shared across Facebook, Twitter and Instagram to highlight and promote the Daytime lineup and engage viewers in conversation. All of our talent and social channels combined have a reach of over 20 million people. Users can enjoy and share Daymoji via Texting, Tweeting, Facebook, Email, and more to grow and enhance engagement among our viewers.

Results

The response from our fans was overwhelmingly positive and therefore it successfully met our team's objective to reward our viewers with unique content as a thank you for their longstanding viewership. Due to the successful launch of our very first app, we are currently running a social contest asking fans to submit their ideas for subsequent emoji to be added to a Daymoji update in the future.

Media

Produced by

CBS Entertainment/CBS Corporate IT/Advanced Media Group

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.