What happens when you take one ham, add another ham, and sell the pair for $20? Twitter insanity. The Ham Man behind @buy_2_hams takes salesmanship to the next level by positioning his hams as many ways as possible. Cross-branding initiatives—check. Placement in popular internet memes—done. Visibility at a major sporting event—absolutely. With a constant Twitter (and now Snapchat) stream larded to the brim with cheeky hilarity, @buy_2_hams is hamming its way into the subconscious of the internet, blurring the line between delectable and detestable. But as long as the laughs keep coming, we’ll keep eating it up—two hams at a time.