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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Breathe New Life Into Your Nails

Entered in Facebook Video, Short Form Video

About this entry

Launch a 60 second video campaign to educate consumers on features and benefits of new nail product launch - nail color and treatment in one, taking into account that the majority of views will come from Facebook and Instagram on mobile devices. Engage users to "take a breather", a main selling point of the product as well.

Why does this entry deserve to win?

Break through the noise of Facebook feeds with a visually engaging and fun video driven by stop-motion animation, creative presentation of text and engineered sound effects. We designed video for consumption in two modes:

1) Consumer does not have sound turned on their mobile phones: DIY style video format to immediately pull them into the video - illustrating major components of the product with large format text in lieu of captions.

2) Consumer has sound turned on his mobile phone: Trigger ASMR (Autonomous Sensory Meridian Response) with music/sound effects to create a calming sensation.

We used an illustration style reminiscent of water color and arts and crafts feel to create a fun and intimate experience. Because all the action is driven by the hands, the nails remain an esthetic focal point.

Results

1) Millions of views across multiple Facebook campaigns and Instagram and high level of engagement with fans.

2) Drove online sales and press, helped open new accounts and ultimately, participating retailers co-opted video for their own social followings on Instagram and Facebook.


Media

Video for Breathe New Life Into Your Nails

Produced by

ORLY

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.