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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Bravo's Real HouseKids

Entered in Facebook Video

About this entry

Being a fan of a TV show is no longer restricted to the one hour a week it takes to watch a program. Instead, the fan experience now runs on a 24-hour cycle. When they're not watching their favorite show, TV enthusiasts are consuming as much content as they can about that show, whether it's recaps, cast interviews, quizzes, spoofs, etc. Bravo Digital partnered with Mashable, a global, multi-platform media and entertainment company, to co-develop and co-produce Real Housekids, an original short-form digital series featuring children re-enacting Bravo's most iconic Real Housewives moments. We wanted the experience to appeal to both Bravo's diehard fans and Mashable's pop culture audience.

Why does this entry deserve to win?

We distributed and promoted the series across both Bravo and Mashable's digital and social channels, including Facebook and Youtube. To make sure each of the four videos was adequately highlighted, we featured each one its own piece of editorial that lives Bravo's Daily Dish, our online destination for all things pop culture. Those Daily Dish links were also socialized across Bravo and Mashable's social media channels.

Results

This more-is-more social strategy generated more organic views than any other Bravo digital series. 98% of the streams came from Facebook and Youtube as a direct result of our partnership and strategy, paving the way for more co-produced content with Mashable.

Produced by

Bravo Digital and Mashable

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.