Shorty Social Good Awards are open for entries! ENTER BY JUNE 14

2nd Annual Shorty Social Good Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

From the 9th Annual Shorty Awards

Teen Vogue’s #BLACKGIRLMAGIC Campaign with Amandla Stenberg

Entered in Social Good Campaign

About this entry

In celebration of Black History Month, Teen Vogue teamed up with its cover star, actress and youth activist Amandla Stenberg, to solicit original reader narratives on what being black means, their hair stories, what it's like to grow up black, and what the hashtag #BlackGirlMagic signifies to them.

Why does this entry deserve to win?

The campaign was launched in conjunction with Teen Vogue's February 2016 issue, which featured Amandla Stenberg on the cover, and contained an interview between Amandla and musician Solange Knowles. Solange and Amandla held a spirited discussion, covering topics from Amandla's widely referenced video on cultural appropriation entitled "Dont Cash Crop My Cornrows," both participants' run-ins with racism in their respective industries, and the shared experiences of black women everywhere.

Amandla acted as the face of Teen Vogue's #BlackGirlMagic campaign, leveraging their conversation with Solange toward the wider Teen Vogue brand audience and asking readers to submit their own video stories of being a young black woman. The campaign was promoted across TeenVogue.com, the print issue, and all social media channels to amplify the message and encourage as many submissions as possible.

As Amandla put it in her Teen Vogue interview: "[Activism] is worth it because when people come to me and say, 'I'm more comfortable in my identity because of you,' or 'I feel like you've given me a voice,' that's the most powerful thing ever."

Results

Solange and Amandla's interview garnered over 70,000 unique visitors, while the #BlackGirlMagic campaign was shared to over 25MM across social media platforms.

The #BlackGirlMagic video series garnered just under 500K video views on TeenVogue.com and 9.2K views on YouTube.

Media

Video for Teen Vogue’s #BLACKGIRLMAGIC Campaign with Amandla Stenberg

Produced by

Teen Vogue

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.

Social Good Early Deadline

06 . 14 . 17