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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Baskets Character Cards

Entered in Graphics

About this entry

To promote the first season of Zach Galifiankis' offbeat new comedy, Baskets, FX wanted to artfully introduce each of the major characters in a unique way. The idea was to showcase the show's signature combination of both high and low brow – (for example juxtaposing the titular screw up of a clown from Bakersfield, CA who trained in the artistry of clowning in Paris) in a still graphic asset.

Why does this entry deserve to win?

Using art from the FX print team as inspiration, FX set out to recreate simple and memorable moments from the season in the style of an impressionist painter. Whether it was Chip frozen in time moments before he is run down by the rodeo bull, Christine integrated into Michelangelo's Sistine Chapel, Eddie drinking from his toilet bowl mug (while sitting in a giant toilet bowl) or Martha literally becoming a door mat, each graphic aimed to give you a sense of the character in an artistic way…giving the audience a taste of what was to come from both the characters and the series.

Results

The artistic character cards drew the eye of both fans of Baskets and those who were simply curious about the show. The unique artistic style stopped fans in their tracks as they scrolled through their feed, and helped spur conversation around each character.

Media

Produced by

FX Networks

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.