CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Back to School

Entered in Short Form Video

About this entry

The intended purpose of the online video, "Back to School" was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.

Why does this entry deserve to win?

Finish Line is currently the "David" to Foot Locker's "Goliath." But the simple truth remains - true currency in the shoe market is having the freshest shoes. Since Finish Line can't outspend, we had to help them out-fresh. We created the "Shoes So Fresh" campaign that let everyone know Finish Line had the latest and greatest. It represents the one-upping, hyper-competitive nature of sneakerheads. We wanted to put our brand on the tip of everyone's tongue. We didn't rely on traditional media. Instead we told our story online, where our audience lives.

Results

Since we launched our campaign there's been a 193.1% Brand Interest Lift, 53.2% Brand Ad Recall Lift, 11.1% Brand Awareness Lift, 23.8% Brand Awareness Lift amongst females and a 69.5% Ad Recall Lift amongst males. We also received a "Best in Class" Google benchmark.

Media

Video for Back to School

Produced by

INNOCEAN USA, Finish Line

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.