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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#NoDAPL Coverage

Entered in Real Time Response

About this entry

In 2016, the movement to oppose the $3.8 billion Dakota Access pipeline in the Dakotas became an international story. Led by the Standing Rock Sioux tribe, the #NoDAPL protesters were concerned that the pipeline would destroy sacred burial sites and put the tribes at risk of contaminated drinking water. As construction of the pipeline continued through 2016, protesters from across the country rushed to Standing Rock to stand in solidarity with the indigenous community. In the wake of this movement, AJ+ was one of the first media outlets on the ground covering the issue, which received very little mainstream media coverage at the time. By meeting with the indigenous communities fighting to protect their sacred land and water, AJ+ helped expose the issues to a global audience. By using a multiplatform approach, events were shared in real time through Facebook Live, Periscope, and Twitter, while larger topics were explained in depth through Facebook video and YouTube documentaries.

Why does this entry deserve to win?

AJ+ sent reporters to embed with indigenous activists and protesters, establishing an accurate depiction of the underreported stories at Standing Rock. Through regular news updates, in-depth explainers, interviews, and documentaries, AJ+ was able to bring this story to a global audience. By broadcasting through Facebook Live, AJ+ reporters connected viewers to the water protectors and helped contextualize the struggle. Audiences were able to actively learn about this movement by asking questions and having conversations with the protesters directly through AJ+ Live videos.


AJ+ coverage included news updates, live broadcasts of actions carried out by the water protectors, a profile on the drone operators of the #NoDAPL movement, and a short documentary titled "Fighting the Dakota Access Pipeline."

Results

AJ+ created a wide variety of content on this topic, employing new media techniques and technologies to craft informative, insightful, and authentic coverage of the #NoDAPL movement. By being one of the first news outlets on the ground at Standing Rock, AJ+ was able to develop a deep narrative through regular news updates, animated explainers, and documentaries. These broadcasts told the human stories of the events that played out at Standing Rock while exposing the issue to a global audience.


Media

Video for #NoDAPL Coverage

Produced by

AJ+

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.