There is never a dull moment with the @SportsNation twitter account. As the social arm for ESPN’s TV show SportsNation, which has the youngest audience of any ESPN show, it is the place to find cool internet content. The primary goal for our account is to provide fans with the perfect mix of sports news and humor. @SportsNation also listens to and encourages fan participation with social campaigns that draw on followers’ creativity. The @SportsNation twitter account is full of original content created just for the platform. Whether it be YouTube videos, specialty Photoshop elements or laugh out loud memes, @SportsNation is providing fans with dedicated social programming. We don’t simply copy and paste on-air content to Twitter. Instead, we listen to our social audience, take note of their likes and dislikes and plan our strategy around everything we’ve learned. @SportsNation fans interact with the brand as much outside of the television window as during it. Our Twitter account is in many ways it’s own channel with a voice and strategy that caters to the social fan base. In 2013, @SportsNation grew 21.4%, adding nearly 313K followers. We also consistently look to engage or fans in social campaigns that encourage two-way interaction that often results in a retweet or on-air mention. The @SportsNation twitter account also helped drive awareness and participation for the EA Sports annual Madden Cover Vote, giving our fans yet another way for their voice to be heard.
Most Engaged Tweets https://twitter.com/SportsNation/status/419959905542348801/photo/1
