2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 6th Annual Shorty Awards

#SCtop10

Finalist in Twitter Campaign

Entered in Hashtag on Twitter

About this entry

As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, highlights and analysis. The Top 10 plays of the night are a cornerstone of SportsCenter’s television presentation, and #SCtop10 is the thriving extension of the show in the social space.The #SCtop10 hashtag is a testament the show’s cultural impact, as fans strive to see their favorite plays and highlights on ESPN every night. It offers a way for SportsCenter to expand its content offerings and include user-generated video and sports that may have less awareness. Ultimately, the show ends up using #SCtop10 to its advantage, serving more fans, more sports, and maximizing a great show element. However, a true indication of the hashtag’s ability to cut through is that it’s not just fans using #SCtop10 in on Twitter. Colleges, pro teams and athletes are also now putting the hashtag in tweets about games organically. #SCtop10 was tweeted nearly 1 million times (970K) this year, up +145% from 395K last year. It garnered a multi-million-dollar sponsorship package from Mazda and also spawned an #SCtop10 "sub brand" of #SCnumber1, where fans can re-order the top 2 plays through tweet volume. The hashtag has also migrated to other emerging platforms and is regularly used on Facebook, Instagram and Vine.

Why does this entry deserve to win?

https://blog.twitter.com/2013/a-hashtag-home-run-for-sportscenter http://youtu.be/PlRh0DQa9Nk

Media

Produced by

ESPN

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.